A social media expert said that car dealers cannot use social media. It’s not for them. Unfortunately the car dealer in my workshop program did not get this memo. He sold a car while sitting in my class.

We were going through my new eBook entitled “Essential Twitter Skills For Business” in the social media class I was delivering in Bayers Lake, Nova Scotia. When all  of a sudden, everyone in the class realized that one of the participants just turned that training into cash. I had just gone over searching on Twitter. Look at what this person saw:

Here we had a customer using Twitter to reach out and see what he could do to get a car. Once Bernie @BEST_BUY_BERNIE saw this, he reached out to see if he could help. A few minutes later it was a done deal; a vehicle was sold. The customer walked in and the deal was done. Bernie used Twitter Search to find, connect and engage all the way to a sale.

Here’s what I tweeted:

I had been waiting for this to happen from the day I learned I had a car dealer in my social media program. So score one for the car dealer. I love it when people create business in my workshops. Yes, right in my workshops. I see it happen a lot.

So remember, it’s not hard selling that makes the sale. It’s being available to help a customer when that customer has a need. There is a difference. That difference is what makes a great business on Twitter.