You do have the power to create visibility for your business. You do not have to take a wait and see approach. Here's a video that I created for my Halifax social media participants to help them create opportunities. Do I have to wait for customers to discover my business? Before the Internet, we would [...]
Should I post all business all the time on my social media? Here's a video I created for my Halifax social media participants to help them make their business social media posting more effective and engaging. This blog post actually resulted from a question that a friend asked me a while ago. They had a [...]
Much of our business can be the result of a conversation we had with someone. Do not despise the days of small talk. Here's a learning moment for my Halifax social media participants to help them get a great appreciation for talking to others. Business never usually starts with... "Want to buy a house?" Most business [...]
People like to do business with people they like. If you are using social media for your business in Halifax, and elsewhere, sharing some things about you and your business can help others see you in a better light. It can create some "Like" and opportunity for your business. We want to do business where we [...]
I recently had the opportunity to share some of my social media thoughts for real estate professionals at NEWS 95.7 in Halifax. Here's a quick video on my thoughts: Post by Alpha Social Media Inc. One of the cool things about this opportunity is how it started. I was chatting with a friend on Twitter and [...]
If you want eyes on your social media content as a business, you need to get people to stop. There is so much coming at people demanding their attention. But how do you make this happen for your business in Halifax, Dartmouth, Truro and elsewhere? The picture I took from my iPhone 6, above, might have [...]
This Fall is going to be a busy one for business. With that in mind, I am looking forward to delivering several social media programs in the Halifax and Dartmouth area. Internet marketing has become a staple for creating visibility and opportunity. Now it's time to help many businesses learn how to be effective. These [...]
I am absolutely passionate about helping businesses do better. With this in mind, when I see a learning moment that can help many businesses do better, I seize the moment to do so. This example evolves around a business trying to create visibility for an event they are running in Toronto. The goal of this [...]
With daily reach decreasing dramatically for many company Facebook Pages each and every day it seems, companies are going to have to be very strategic with their social media marketing. Those that think otherwise will see their visibility on Facebook diminish. Here is what I am talking about. This chart comes from social.ogilvy.com. [Percentage of Page [...]
I received an urgent email from someone who messed up on Facebook big time. I warned this person that they were in violation of the Facebook Terms of Service Agreement. Here's what I received from them. "Just got shut off from fb I have two pages one a friend page and the other a like [...]
