Having a website is not enough. Having social media only is not enough. To make a great impact for your business online, you need to be using both to drive traffic, increase your business visibility and generate leads. Here's a few thoughts to help you do this. Hub and Spoke Strategy In my [...]
Do you have a place where customers can sing your praises on your website? Or do you have everything set up on your website for customer complaints? Both need to be planned for. But one needs to be expected more. What are you expecting more of? Are you offering customer service that makes your customers go [...]
Twitter is the social network that has generated more leads and business than any other. At 140 characters or less, it's a powerful tool for connecting and generating business. Here's how it can work for you. As a social media trainer, I teach businesses how to use social media to create opportunity. I believe it's [...]
LEA is short for Listen, Empathize and Act. You will respond better to others when you use LEA.. When I was employed as a Service Advisor at a Chrysler Store many years ago, Chrysler taught this principle for delivering superior customer service. This is a good principle to discuss in the realm of social media [...]
Would you like to know what can easily get you noticed on LinkedIn that does not take a lot of time? Here is a simple tip to help you show up to all your contacts. Have you ever changed your LinkedIn profile? Have you ever noticed in your LinkedIn news feed when people change their [...]
It’s been a few years now since Crime Stoppers has had the Facebook “Leave a Tip” tab as an option to report crime and create success and safety in communities. The "Leave a Tip" tab has increased the amount of high quality crime tips to Crime Stoppers programs in many global locations. It is truly [...]
Face it, the Internet is full of pictures, video, blog posts and information. My question to you is this.... "Are you getting your content noticed?" As a busy, you are way to busy to be wasting your time on posting with the masses. You had better make every post the best you can. It's visibility [...]
Twitter lists allow you to quiet all the noise happening on Twitter. When and why you should use them is important to know if you want to get more out of Twitter for your business. https://twitter.com/4JeffBrown/status/363026756875190273 Twitter lists allow you to focus on just a few people and their tweets. A Twitter List acts just [...]
Are you trying to keep up with Google's changes for SEO purposes? Maybe you might be better served to create SEO friendly material than try to focus on making Google happy. With all these unnatural rule changes and such, it does not make sense anymore to solely focus on writing to influence Google. You are [...]
What are you building with your social media marketing? Are you building numbers only, or are you building a community around your small business? Your answer, I believe, will determine how successful your business will be in Halifax, Dartmouth, Truro and elsewhere. I recorded the video below in early 2011 entitled "Social media numbers, what [...]