At a wedding, I had a chance to listen to two guys in business. They were talking about how the trucking business was changing for the worst. They were experiencing the reality of change in business. The reality is that the guy that sold horses years ago had to change to selling cars. He probably [...]
Businesses in Cole Harbour, Nova Scotia are learning how to use social media for marketing and increasing their visibility. I had the pleasure of delivering the first night of training last night. It was great to see businesses from Cole Harbour, Halifax and Dartmouth present. Here are a few thoughts on what they have learned [...]
It's been a while since my last social media class in Truro, but I have gotten the opportunity to deliver social media training for business on my own turf . 13 different businesses and not-profits are participating in this Introductory program. We will all learn together as we discover how to use social media for [...]
I had a chance to chat with Dabney Porte and a few others on Facebook around the area of expertise and should we say that we are "Experts". Here is how the conversation unfolded. Post by Dabney Porte. There were some really great points brought up from Dabney and others on the subject of expertise. [...]
If your Facebook account Profile privacy settings are not set properly, it can cause your business grief. If identity theft happens, your mind will not be at work. You will not be all that you can be. This past Monday morning, we checked several Facebook profile privacy settings in the social media workshop. Many participants [...]
From the beginning of business, businesses have felt the need to share what they do on a billboard-like way to their customers. This process has developed over the years and will continue to develop. But the billboard will continue in some form. As long as businesses need to create visibility, there will be billboards. [...]
I was not surprised that my new anti-virus found two threats on Twitter. There are bad links everywhere on Twitter. What surprised me was that the new anti-virus I just installed, after I had activated the social media protection option, sent out an automated direct messages to each of the two affected Twitter profiles letting [...]
There are different audiences on each social network. Creating exclusive content for each social network can help your social networks get more views. Here’s how you might think about this. Consider for a moment who is attracted to each social network. I like to think of the main social media networks like this: Facebook is [...]
Garbage in usually means garbage out. When it comes to your social media content, it can mean much the same. What you put out on social media can greatly affect how people see your brand. It might even affect how well your brand does on social media. Post by Alpha Social Media Inc. How do [...]
Just like Twitter, you can now embed Facebook posts into your blog or your website. This is going to be a great feature for creating more interest and engagement. Here's how it works. Look for ^ in upper right To start the process, move the mouse pointer to the upper right section of [...]