There are different audiences on each social network. Creating exclusive content for each social network can help your social networks get more views. Here’s how you might think about this.


Consider for a moment who is attracted to each social network. I like to think of the main social media networks like this:

  • Facebook is like your home. It is where your friends are and where you share a lot of your personal day-to-day happenings.
  • Twitter is like a pub. There’s lots of noise there, but you can still do business, and share the interesting things that are happening to you and around you.
  • LinkedIn is like a business meeting. It is pretty much all business and a great place to meet other business people.

Now I know there’s other social networks, and they do have their merits, but I want you to get thinking about the uniqueness of each social network and what each network has to offer.

Now I will say this, I like to put my blog posts in some form on all my social networks. I want to make sure that each blog post gets as many views as possible. But I do have to remember that my social networks generally have different participants in them. My Google+ audience is different from my Twitter audience. My Facebook page audience is different from my LinkedIn audience. There are few people common in all my networks, but this is usually not the case. So I have to cater to each audience a little bit differently.

With this in mind, I try to create exclusive content for each network that gives people a reason to view what I share on each of them. Maybe I will upload an exclusive video on Facebook for example. It is not a YouTube video brought in, but one that is uploaded into Facebook. This gives my Facebook page audience something that they can view exclusively on my page. Maybe it’s a quick Facebook or an interesting thought. Maybe a picture that only goes to my Google+ network.

The bottom line is this, if you want people to go to each of your social networks, you’re going to have to give a reason to go there. If they can view all of your content on one social network, why should they go to your other social networks? I hope you can see that it’s a good idea to have exclusive content for each of your social networks so that people have a reason to go and visit them.

Your take away from this post is to think about what you can share differently on each social network. Make sure what you share on each social network is share worthy by others as well. Here’s to a great day of business for you.

By the way, I am looking forward to the 5 social media business programs I will be delivering in Halifax, Nova Scotia this Fall. Here’s to great learning and success for all the program participants.