One of the questions I get asked a lot deals with the amount of time one should use social media throughout the day. Join me by watching this video as I share some thoughts on social media usage.
Things to think about regarding social media usage:
- You need to be visible throughout the day at different times. Your posts should not be confined to a single time slot. People will not see them in their News Feeds if you do not spread your social media out.
- People check their Twitter and Facebook in different time zones. When you are going to bed in Halifax, others may just be getting up India. To reach them, you need to have tweets that are visible when they are using their social media.
- Your social media should be split up into different segments. Maybe six 10 minute segments will give you great visibility throughout the day.
Regardless of how you are going to do your social media, it’s going to take time. I suggest that you spread your social media efforts out throughout the day for greater visibility and impact. I recommend at least 1 hour per day to see a benefit to your business.
