Your Social Media Goal For Your Business & Why Do You Want To Use Social Media? #ETS4Biz

My social media programs are starting up in Halifax, Dartmouth, Bedford and Elmsdale. One of the first things I am asking participants is to define a goal a goal for their social media. I am also asking them to examine why they want to use social media in the first place.

When you are using social  media for business, you have to set a goal, or goals, for what you want social media to do for you. What do I mean? Well, do you just want your social media to help you do better on Google? Do you want to use it for customer service? Do you want to use social media to connect with collaborators, so that you can build strategic alliances with other businesses? The captain needs to know where the ship is heading, and those using social media need to know where they are heading as well.

Do you know where you are going with social media?

The other question I asked my participants dealt with the “Why” were they wanting to use social media. Social media can be a little work. It is important to ask yourself why you want to use social media. A strong “Why” will propel you though the hard times where nothing seems to be happening. The reality is that social media takes time to build momentum. When you know why you are using it, you will not be distracted nor discouraged easily.

It takes time to build something that will stand tall and remain.

So let me ask you these two questions:

1. What is your goal for using social media?
2. Why do you want to use social media?

I want you to write the answer to these two questions out on paper. There is something meaningful when you do this. When you write a goal down, you are more likely to achieve it. When you have these two questions answered, they will help remind you of where you are going and why you are going there.

And make sure you check out my new eBook entitled “Essential Twitter Skills For Business” on Amazon Kindle. Let’s make this a great day in business and keep charging 🙂