Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
In business, buzz is what you are trying to create. The problem with buzz is that we need something to measure it. We may believe that people are talking about us more than they actually area. The truth about business is that we have to generate some good word of mouth or buzz by others. We need [...]
I remember the Monty Python skit where the guys are fish in a fish tank. We see them saying good morning to each other over & over again. Good morning is a powerful way to start a conversation. What was funny about the Month Python skit was the fact that they kept on saying "Good Morning" over and [...]
Saul Colt describes Klout as "Not influence but audience". He further says "Real influence is getting people to change their mind or opinion on something…not introducing something to you…and all I see with most “influencers” is a lot of introducing you to things." Is Saul right? I am not a big fan of "Numbers" for [...]
A group of friends, along with Constable Scott Mills from the Toronto Police Service, demonstrated the power of social media to get the information out quickly for finding a missing child. While Constable Scott Mills (@GraffitiBMXCop) presented at the International Fugitive's Conference in Toronto, myself and a few people on Twitter posted links to new video on a [...]
When Rep. Anthony Weiner posted a revealing photo to himself on Twitter, the whole world found out quickly. His is a story of mistakenly choosing the wrong way to post on Twitter. But he's not the only one. Social media is full of examples of people who mistakenly posted the wrong way. They thought they [...]
Continuous personal development is key for staying up on an ever changing social media landscape. You cannot take out from what is not there. Your training needs to be more than just social media. Personal development is key to future social media success. As a social media trainer, consultant or speaker, we need to be continuously expanding our knowledge and [...]
Showing a video of the suspect to people in the Toronto Entertainment District Using social media to show people what the suspect looks like. Constable Scott Mills and the Toronto Police Service are helping make the streets of Toronto safer. I am helping him bypass blocked YouTube content as well as blocked Facebook content. Let's [...]
I just finished my "Leading In Social Media" talk at the NSCDA Conference in Truro, Nova Scotia. I recorded the talk for those who are interested. You will find some real life examples of leading in social media. They will get you thinking about your business or organization. You may have to refresh the screen to view the vBroadcast video. There [...]
If you have social media followers, why not lead? Is it good enough to surround yourself with a large group of followers? If you are going to lead, why not lead well? I am presenting at the NSCDA Conference in Truro this morning on "Leading in Social Media". Instead of the usually how to tips [...]
Meeting Benjamin Tal and seeing Rob Scoble talk about Eric Kim's Twylah were the two highlights of the day. From where is the economy going to maximizing your Twitter on Twylah; it's been an interesting day. My day started off with a bang. I was invited to hear Benjamin Tal talk about where the economy [...]