Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
Videos and pictures get shared well on social media. They have a huge ability to go viral very easily. Make sure you have a good mix of video and pictures in your social media accounts. Points to consider: Accounts that share videos and photos can have higher levels of engagement with those around them. People [...]
People feel rushed and won't hang around to watch a long video unless it's vital to their interests or business. Videos can reach a lot of people quickly. A short video can be watched quickly without a huge commitment of time. My latest videos are: One theme or message around social media for business Approximately 1 minute [...]
You should ask this question before you embark on using social media. You need to determine if your business will benefit from using social media. When you think about who is using social media, you might be surprised. Social media can fit many businesses. But before you rush into in, think about how it might work for [...]
Everyone wants to be recommended on social media, but how do you give a great recommend that others will notice and find interesting? Here are the 3 essential components of a great social media recommend. Here are the 3 components of a good social media recommend: The username - what ever social media you want to recommend they on, [...]
If you want a social media recommend, you will have to give a recommend. Don't wait for others to recommend you. Recommend others and they will recommend you. A great place to start recommending people is Twitter on a Friday: #FF "Follow Friday"; or on LinkedIn as an actual recommendation What ever you do, don't wait for recommendations to come [...]
Great thoughts can just pop right into your head. Do you have a plan for capturing them and using them for your business? Here are some thoughts to help you do better. You need some way to capture those thoughts when you are out of the office as well as when you are in the [...]
Leaders are readers. They learn and expand their thinking by reading the thoughts of others. Social media is no different. If you want to be a leader, you are going to have to be a reader as well. As you read the thoughts of great leaders, you will develop great thoughts for yourself. If you want to [...]
Like a ship captain checking to see if his ship is on course, you need to check your social media to make sure your are heading in the right direction to achieve your social media goal. It is important that you stay on course with your social media. To check my progress, I used to [...]
Like everything else, you need to clean up your social media to make sure that you are building a great community of people around you. There is house cleaning and then there is social media cleaning. To monitor my Twitter follows, I use a website called Crowdfire App to keep my Twitter as vibrant as [...]
One of the most frustrating things I see around social media is that lack of ability by many to use the devices necessary to do social media well. Many struggle to use their computer, tablet or smartphone. If you need to get training to use your devices better, plan to include some training into your [...]