Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” Social media training is then defined as the training of business to deliver social media content to potential customers.
From Social Media
Everyone uses social media differently. I tell each of my students that they will all have their own social media swing. I like to use a baseball analogy when I discuss social media. It helps to illustrate my many points. Here's the bottom line: they have to find out what works for them and their business [...]
Social media can be used to make our communities safer and more successful. Remember that crime not only costs the victim, it also costs our communities and local businesses in one way or another. Preventing crime can help reduce the drain on society. The Crime Stoppers Facebook "Leave A tip" tab is making a difference [...]
Your Facebook Page can show up in a Google Search. For this to happen, you will need to keep a few things in mind. Keywords are part of the process of showing up well. Make sure you check the Google Keywords Toolbox to find the keywords that you want to show up in search for. Also [...]
Mondays can be a hard start for many in business and at work. When you make your social media experience a positive one for others, you can really pick the spirits of others up. Who will you encourage today?
Every Friday on Twitter, you can recommend someone for your followers to follow on Twitter. This is a great way to give someone a boost on Twitter and make new connections for them. If you want a recommend, don't just wait there. Go and recommend some one first. But instead of recommending a bunch of [...]
This has been a great week for businesses being stupid with their social media. From Loblaws to American Apparel, the gaffs keep on coming. When will people learn to share and post responsibly? Here's what I am talking about: The private label of Loblaw (TSX:L), posted Tuesday: "What's scarier? Hurricane #Sandy or a beverage with marshmallow eyeballs?" - Winnipeg [...]
You can do social media throughout the day. Many say they are too busy. Let me follow you around and I can find you some time. Available moments could include: Waiting in the doctor's office Waiting for the person ahead to go through with their groceries Waiting for your next appointment to be available Any [...]
McDonald's did it in New Zealand. A franchise knowingly spammed the #EQNZ hashtag. This #EQNZ hashtag was reserved for emergency use; at least that's what most thought. So don't get any ideas about spamming the coming hurricane hashtag with your business opportunities or promotions. Here's the tweet that a McDonald's franchise sent out after the first New Zealand equakequake: Shakey town [...]
There are businesses out there that "Push" stuff at people and there are businesses that realize that customers have changed. Customers now "Pull" stuff that they are interested in. Those businesses that develop the art of listening and conversing are those who are set to benefit from the change. I will continue tomorrow with another "Social Media Minute". For [...]
When you shoot video, always take advantage of a good location and or include products in so that you can promote yourself and others. You never know what can happen. Product placement to promote a business. A video location shot in your video. These can be used to promote other businesses in your video. Make [...]