What are you building with your social media marketing? Are you building numbers only, or are you building a community around your small business? Your answer, I believe, will determine how successful your business will be in Halifax, Dartmouth, Truro and elsewhere. I recorded the video below in early 2011 entitled "Social media numbers, what [...]
Social media usage in a small business can create burnout when it is not used in a balanced way. Since social media is being embraced heavily by small businesses, business owners need to learn how to effectively monitor social networks and avoid burnout. Business owners can not camp out all day on social media. Nor [...]
You might be surprised by who is using social media these days for their business. Businesses are finding ways to enhance their customer experience through business to customer, and customer to business interactions. And it is paying off big time for business. Here are 3 great short stories on how businesses are using social media [...]
There is value in developing great business connections on social media. Whether you live in Halifax, Dartmouth, Truro, Amherst or Toronto, relationships play a great role in business success. Social media does not change this fact. Social media is meant to enhance what you are already doing. Friendships can start from social media. Trefor [...]
It's no secret that I have not been a fan of Instagram and all the things they have tried to pull over our eyes. I left them for quite a while. Lately I have returned because I see the merit in being there. And now that they have video build in, I can really see [...]
There are a lot of social media networks that a business can use to market their business to their customers. There’s only so much time in the run of business day. Business owners need to choose the right social networks that will give their business the best visibility according to the time that they have [...]
Using social media for business requires you to effectively manage your time. After all, as a business you have to be creating billable hours of work or selling your products. You want to use social media to market your business, but you had better be pretty smart with your time. This Thursday June 20, 2013, [...]
To get anywhere in business, you are going to have to make strategic alliances with other individuals and businesses. Whether your business is in Halifax or Hong Kong, you need to make the right strategic alliances. There is value in making great business connections. As a small business we cannot do it all by our [...]
Social media will cause the user to stretch well beyond their level of comfort. Social media is about risk in many cases. Will you reach out to connect with someone you do not know? Will you reply to a comment by another. Fortune favors the brave social media users who dare to go beyond their [...]
Change is happening so rapidly in business these days. I have been having a hard time keeping up and blogging on a regular basis. I apologize in advance for not being present as much as I should have been. I will make it up to you in the near future. Many of my workplace education programs have [...]