I have heard businesses tell me that they are not going on social media because they don't want anyone to post bad things about them. Is this a realistic expectation on their part or are they living in the clouds in today's world of social media? Here's a case study to get you thinking about what you [...]
Pushing marketing is starting to show up in some of our social media news feeds. Businesses are trying to find ways of advertising to you by throwing something out at you. Sponsored ads have been around on Twitter for a while. Now Facebook is displaying sponsored adds in our news feeds as well. Are they [...]
Everyone uses social media differently. I tell each of my students that they will all have their own social media swing. I like to use a baseball analogy when I discuss social media. It helps to illustrate my many points. Here's the bottom line: they have to find out what works for them and their business [...]
Customers are going to the Internet first to research and find what they are looking for. When they arrive in front of you, they probably know what they are looking for. The only question that may remain in their mind is how you can help them get what they want. Let's look at what it [...]
Have you wondered if your business should have an online presence? More and more people are searching online first for what they want to buy. Then they are making their buying decisions based on what they find and what their friends are saying as well. The only question is this. Are you part of their [...]
Social media can be used to make our communities safer and more successful. Remember that crime not only costs the victim, it also costs our communities and local businesses in one way or another. Preventing crime can help reduce the drain on society. The Crime Stoppers Facebook "Leave A tip" tab is making a difference [...]
Your Facebook Page can show up in a Google Search. For this to happen, you will need to keep a few things in mind. Keywords are part of the process of showing up well. Make sure you check the Google Keywords Toolbox to find the keywords that you want to show up in search for. Also [...]
If you don't make your post a "Top Story" on Facebook, chances are that no one will see your post in their Facebook News Feed. You will be wasting your time. If you are doing this for business, this makes it even worse. What makes a Top Story on Facebook? Pictures and videos - they help create top [...]
Mondays can be a hard start for many in business and at work. When you make your social media experience a positive one for others, you can really pick the spirits of others up. Who will you encourage today?
Every Friday on Twitter, you can recommend someone for your followers to follow on Twitter. This is a great way to give someone a boost on Twitter and make new connections for them. If you want a recommend, don't just wait there. Go and recommend some one first. But instead of recommending a bunch of [...]