Just because you think you know what your customer wants in Halifax, Dartmouth, Truro, Toronto or elsewhere does not mean that you will resonate with your customers. You have to get into the mind of your customers and give them what they want. Not what you think they want. https://www.youtube.com/embed/paFICSA8JFw?rel=0 As business owners and marketeers, [...]
It does not have to take a long time to create and make a post to your social media. Knowing what to do can make you more effective with the time you have. When it comes to doing social media marketing for your business, you will need to develop your skills so that you can [...]
When ever someone is in front of you, make sure you go out of your way to make them feel special. When it comes to social media, you can do the same thing as well. I am encouraging you and my Halifax social media workplace education participants to build this into their social media. Here's [...]
Social media is a great way to drive traffic to your website and your other web assets you use for business. But how do you get people to actually click on those links? Here's some social media wisdom to help you and my Halifax Social Media workshop participants gain the knowledge and skills they need [...]
You can find yourself wide open, that's Public, on Facebook with your privacy settings by doing this one simple act. This video gives you a good over view of how you can change your post visibility for you next post. If you are not careful, you may intend to post one way and end up [...]
You need to schedule and then protect time to do your social media marketing or it will not happen. But how do you make time for your social media in Halifax, Dartmouth, Truro or elsewhere when you feel so busy already? Once you have your social media accounts set up, you need to determine which [...]
Who is your social media really for? Is it for your business because you have to get your marketing out? Or is it really for your customers in Halifax, Dartmouth, Truro or elsewhere? What you choose will determine the success of your social media marketing. As I sat yesterday with two business women at a [...]
Social media is greatly affected by technology. While social media primarily requires social skills, it still does require some technology skills as well. When technology changes, you have to be able to keep up. What is your plan for keeping up? Whether we like it or not, there is learning involved with social media; especially when you [...]
Social media can be used to make our communities safer and more successful. Remember that crime not only costs the victim, it also costs our communities, and the local businesses in one way or another. Preventing crime can help reduce the drain on society. The Facebook Leave A Tip tab is working to make communities [...]
Your Facebook Page can help your business show up in a Google Search. For this to happen, you will need to consider how you can show up. Keywords are an important part of the process in showing up well on Google. One of the tools I like to check often is the Google Keyword Planner. This [...]