This has been a great week for businesses being stupid with their social media. From Loblaws to American Apparel, the gaffs keep on coming. When will people learn to share and post responsibly? Here's what I am talking about: The private label of Loblaw (TSX:L), posted Tuesday: "What's scarier? Hurricane #Sandy or a beverage with marshmallow eyeballs?" - Winnipeg [...]
You can do social media throughout the day. Many say they are too busy. Let me follow you around and I can find you some time. Available moments could include: Waiting in the doctor's office Waiting for the person ahead to go through with their groceries Waiting for your next appointment to be available Any [...]
It is customary to thank those people who retweet your tweets on Twitter. Twitter can even email you to leave you know who retweeted you. Thanking someone for doing this builds Twitter community connections. Here is an example of what I have tweeted to thank my retweeters: https://twitter.com/4JeffBrown/status/262691759438561282 Depending on how many people you have to thank, [...]
McDonald's did it in New Zealand. A franchise knowingly spammed the #EQNZ hashtag. This #EQNZ hashtag was reserved for emergency use; at least that's what most thought. So don't get any ideas about spamming the coming hurricane hashtag with your business opportunities or promotions. Here's the tweet that a McDonald's franchise sent out after the first New Zealand equakequake: Shakey town [...]
There are businesses out there that "Push" stuff at people and there are businesses that realize that customers have changed. Customers now "Pull" stuff that they are interested in. Those businesses that develop the art of listening and conversing are those who are set to benefit from the change. I will continue tomorrow with another "Social Media Minute". For [...]
When you shoot video, always take advantage of a good location and or include products in so that you can promote yourself and others. You never know what can happen. Product placement to promote a business. A video location shot in your video. These can be used to promote other businesses in your video. Make [...]
Videos and pictures get shared well on social media. They have a huge ability to go viral very easily. Make sure you have a good mix of video and pictures in your social media accounts. Points to consider: Accounts that share videos and photos can have higher levels of engagement with those around them. People [...]
People feel rushed and won't hang around to watch a long video unless it's vital to their interests or business. Videos can reach a lot of people quickly. A short video can be watched quickly without a huge commitment of time. My latest videos are: One theme or message around social media for business Approximately 1 minute [...]
You should ask this question before you embark on using social media. You need to determine if your business will benefit from using social media. When you think about who is using social media, you might be surprised. Social media can fit many businesses. But before you rush into in, think about how it might work for [...]
Everyone wants to be recommended on social media, but how do you give a great recommend that others will notice and find interesting? Here are the 3 essential components of a great social media recommend. Here are the 3 components of a good social media recommend: The username - what ever social media you want to recommend they on, [...]