Is social media for every business? The answer is a definite no. Here are 8 reasons why social media might not be a good fit for your business; and maybe 8 reason why it is. I trust this will get my clients in Halifax thinking about their social media. And by the way, if your reason for [...]
You might be surprised by who is using social media these days for their business. Businesses are finding ways to enhance their customer experience through business to customer, and customer to business interactions. And it is paying off big time for business. Here are 3 great short stories on how businesses are using social media [...]
Unless you understand what Google’s main purpose is, you will not do well in search on a long term basis. Google is all about delivering great search results the first time for their searchers. If you are not going to help Google deliver great results for their searchers, you are not going to show up [...]
Virtual assistants are becoming more common as small business owners find it harder to keep up with their social media marketing. They serve a great role in many cases for small businesses. Virtual assistances are there to assist a business with their social media efforts. They are not there to replace them entirely. Virtual assistants [...]
I received a question from a business owner who asked me "How do I get listed on Twitter?" I told this person that I would put the answer on my blog, since the answer would help many others as well. When you look at the question, what it really is asking is this: "How do I get [...]
There are 5 types of tweets that you can create on Twitter. Knowing what each type does and when to use each type can make a big difference for your business reach and your social media visibility. I will be teaching these to my Halifax social media business workshop. The five types of tweets are: Plain text [...]
Social media has to produce results for business. With the amount of time being invested in social media marketing, there has to be a return on investment for business, especially with my clients in Halifax, Nova Scotia, who use social media for their Internet marketing. Social media can produce results for business Over [...]
Friday is Follow Friday on Twitter. You will see #FF hashtags in your Twitter news feeds. Follow Friday is your chance to recommend some to your followers to follow. This is a great way to get someone noticed and for you to make new connections on Twitter. Who will you recommend? I am of the [...]
This past Wednesday the Halifax social media workplace education program for business started off with Twitter training. 16 great businesses started using Twitter; many for the first time. There were a lot of great moments at 140 characters or less. Twitter, in my opinion, is one of the hardest social media networks for business [...]
It is important to adjust your social media after you review your metrics to achieve better results for your business. I will be discussing this will my Halifax social media class on Wednesday. After looking over 7 months of data, I now know where I should be going and what I should be targeting. Have [...]