Komfo has created a simple Facebook Page analytic tool to help you understand how your Facebook Page is performing in the community that has connected with you. Now you can quickly monitor a few simple metrics and adjust your efforts to create better results in Halifax, Dartmouth and elsewhere. This tool can help your business [...]
I meet many business owners who want to use social media to market their small business. To them it seems like the right thing to do. There is a lot of buzz around social media, and many are seeing good results. Now it's their time to begin using social media. It's time to ask the question... [...]
You can now custom schedule your tweets, Facebook posts, and your LinkedIn posts via Buffer. Buffer has just introduced custom scheduling. It works much the same Hootsuite custom scheduling. Now you can pick a specific time and date for your post to go out. Previously with Buffer, you could add a post to Buffer and it [...]
Social media usage in a small business can create burnout when it is not used in a balanced way. Since social media is being embraced heavily by small businesses, business owners need to learn how to effectively monitor social networks and avoid burnout. Business owners can not camp out all day on social media. Nor [...]
It's going to take time to build momentum on social media, unless you are Justin Bieber. Justin had success in just a very short time. But for the rest of us, building anything on social media is going to take effort and time. Are you prepared for the road ahead? https://twitter.com/4JeffBrown/status/359815904973959168 There are very few [...]
I wrote a post in January 2012 about a Twitter virus that was sending direct messages to a person's followers. What surprised me was how many people were clicking on the link. The blog post was so popular that it inspired a Oprah.com blog post. So why are we falling for this virus? As the [...]
Bad things can happen when you let amateurs use your social media account for a test drive. McDonalds New Zealand burned their Twitter account to the ground in 4 tweets. Their explanation: "New to twitter and letting certain staff use the account = not a good idea" did not do much to fix the mess that they [...]
There are many people on Twitter that I could be following on this #FF Follow Friday. There is no rule that says that if you follow me, I have to follow you. Twitter is killing the auto-follow back API to stop some of the following foolishness. So what's your story and why should I follow you? [...]
Twitter is a hard social network for my Halifax social media class to understand. If we were just using Twitter for fun, anything goes. But when we use it for business, we have to apply best business practices to Twitter and learn how to generate leads and create opportunities. Understanding how to use Twitter for [...]
How do you feel about sites that use your content and use rel="nofollow" links to your site? I have been seeing this a lot lately on my blog from sites using trackbacks. I wonder to myself, is this a good thing or are sites taking advantage of all my hard work? And there's the question "Does [...]