Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
Many proclaim that content is king when it comes to content strategy for the Internet and social media. But is that really true? Is there a bigger picture? If you think this way, could you be missing out? Content Strategy - The Truth The large part of the truth is that Content that GETS SEEN [...]
Mobile Google search results are showing the words "Mobile-friendly" on mobile smartphones right now. When you do a search with your smart phone on Google, you will now see the words "Mobile-friendly" in the results. Those sites that are not mobile friendly will not display the words "Mobile-friendly" in the search results. alphasocialmediainc.com & alphacomputer.ca [...]
Everyday people are uploading pictures online with file names like photo12, img00234 and such. Pictures show up in a Google search when people switch to the "Images" section. If you are uploading pictures as is, without changing their file names, you are missing out big time in search. https://twitter.com/4JeffBrown/status/557943234337714176 Here is a screen shot of [...]
Have you considered the words you use in your social media marketing? Are you planning to show up to your customers with the words they use? Keywords are important to your business. We will discuss this topic in my Halifax social media training programs because it is important to build correctly on the Internet. https://www.youtube.com/embed/VCBFZD4HuZI?rel=0 [...]
Are you trying to keep up with Google's changes for SEO purposes? Maybe you might be better served to create SEO friendly material than try to focus on making Google happy. With all these unnatural rule changes and such, it does not make sense anymore to solely focus on writing to influence Google. You are [...]
Unless you understand what Google’s main purpose is, you will not do well in search on a long term basis. Google is all about delivering great search results the first time for their searchers. If you are not going to help Google deliver great results for their searchers, you are not going to show up [...]
There are 10 organic search result spots on first page Google and everyone wants to be there. A good social media strategy along with a good SEO strategy can help get your business website first page Google. But getting there is only the start. Staying there is a long-term process. Everyone wants to sell you their services to [...]
Customers are going to the Internet first to research and find what they are looking for. When they arrive in front of you, they probably know what they are looking for. The only question that may remain in their mind is how you can help them get what they want. Let's look at what it [...]
I am always trying to push social media to see what can be done. I want to show people that barriers can be broken in social media and on Google. Latest results for social media training Dartmouth & Halifax. I had previously written several posts on how social media efforts Google Search results: Google Search [...]
Showing up on Google Search when your customers go searching is important for your business success. Choosing the right keywords is critical. It's not a question anymore about what our customers are doing when they want to buy something. They are running right to Google to get the information they need to buy something. The [...]