I am absolutely passionate about helping businesses do better. With this in mind, when I see a learning moment that can help many businesses do better, I seize the moment to do so. This example evolves around a business trying to create visibility for an event they are running in Toronto. The goal of this [...]
With daily reach decreasing dramatically for many company Facebook Pages each and every day it seems, companies are going to have to be very strategic with their social media marketing. Those that think otherwise will see their visibility on Facebook diminish. Here is what I am talking about. This chart comes from social.ogilvy.com. [Percentage of Page [...]
I received an urgent email from someone who messed up on Facebook big time. I warned this person that they were in violation of the Facebook Terms of Service Agreement. Here's what I received from them. "Just got shut off from fb I have two pages one a friend page and the other a like [...]
