Marketing your business on Facebook seems to be getting more frustrating for many of my friends in Halifax and elsewhere. There are some real concerns that many have about what is happening with post visibility. Here's what to do. https://www.youtube.com/embed/EBr2KvNW-2A?rel=0 Business wants to create visibility, and Facebook seems to be taking visibility away. The new [...]
Young entrepreneurs, like the ones I trained today at a Business School in Dartmouth, are key to the success of our economy. They are the foundational stones for successful businesses tomorrow. They will help create jobs and come up with new ideas to make places like Halifax, Truro, Amherst, Nova Scotia better. https://www.youtube.com/embed/brJSezwOKX0?rel=0 Data is [...]
I believe we should acknowledge the actions of others. When it comes to retweets, I want to especially acknowledge the faithfulness of my community members. I usually send the thanks out in several tweets. Now that the number of retweets has gone up immensely, it's time to find a better way to say Thanks. https://www.youtube.com/embed/z3VqD-UVUdo?rel=0 [...]
Your Facebook Fans will tell you what they want from your Page. If your fans don't like what you are sharing, they will go elsewhere. Here's how you can do better and keep them loving your Page. http://www.youtube.com/embed/QVnQd8Fy1TE?rel=0 The first thing you need to do is check your age "Insights" section on the Page. From [...]
When you receive a Twitter @ Mention or a Direct Message on Twitter what do you do? Knowing what to do and doing this right can help your Twitter account grow. https://www.youtube.com/embed/mI8Bvs94L1Y?rel=0 Do you ignore the person who is reaching out to you or talking about you? You should have answered NO. When someone reaches [...]
Your Facebook Page requires an effort to create visibility and success. I tell my social media class in Halifax that a post and run strategy is literally a waste of time. Here are some thoughts that I hope will give you an idea of what really is required. https://www.youtube.com/embed/DXqmZH13gXI?rel=0 Here's some ideas to help you [...]
Most people do not know about this Facebook setting. I am seeing this is my social media workshops in Halifax all the time. And what it means to your friends and your fans is that they may not be seeing your posts in their Facebook News Feed. No visibility equals wasted effort. https://www.youtube.com/embed/UTwma_3oiXk?rel=0 This "Top [...]
It's good every now and then to stop and evaluate how you are doing as a business. This also applies to your social media marketing efforts. This will be one message that I will be sharing with my Halifax social media participants. https://www.youtube.com/embed/zSvXgaQt9G8?rel=0 We have been having a lot of fun in my social media [...]
There are benefits for your Halifax business and your sanity when you use Hootsuite. Watch this video to learn how Hootsuite can help you do better as a business. https://www.youtube.com/embed/kZNsbwrxX4I?rel=0 Hootsuite is a great tool to use to monitor your social media, especially your Twitter accounts. You can put the Hootsuite.com site on a separate [...]
Using images can help you stand out from the crowd. It is the eye that focuses on things that are different from the rest. Now that you can have images displaying directly on Twitter, you now have a chance to stand out from the rest of the pack on Twitter. This is good for your [...]
