Are You Building Numbers Or Are You Building Community Around Your Small Business? #smallbusiness

What are you building with your social media marketing? Are you building numbers only, or are you building a community around your small business? Your answer, I believe, will determine how successful your business will be in Halifax, Dartmouth, Truro and elsewhere. I recorded the video below in early 2011 entitled "Social media numbers, what [...]

By |2018-11-27T15:50:32-04:00July 31st, 2013|Business|Comments Off on Are You Building Numbers Or Are You Building Community Around Your Small Business? #smallbusiness

Komfo – New Facebook Page Analytics Tool For Business #Facebook #Halifax

Komfo has created a simple Facebook Page analytic tool to help you understand how your Facebook Page is performing in the community that has connected with you. Now you can quickly monitor a few simple metrics and adjust your efforts to create better results in Halifax, Dartmouth and elsewhere. This tool can help your business [...]

By |2013-07-29T11:12:42-03:00July 30th, 2013|Facebook Marketing|Comments Off on Komfo – New Facebook Page Analytics Tool For Business #Facebook #Halifax

How Much Time Should Your Social Media Take To Make It Pay Off For Your Business in Halifax, Or Elsewhere? #socialmedia

I meet many business owners who want to use social media to market their small business. To them it seems like the right thing to do. There is a lot of buzz around social media, and many are seeing good results. Now it's their time to begin using social media. It's time to ask the question... [...]

By |2013-07-29T09:37:42-03:00July 29th, 2013|Social Media Training|Comments Off on How Much Time Should Your Social Media Take To Make It Pay Off For Your Business in Halifax, Or Elsewhere? #socialmedia

You Can Now Use Buffer To Schedule Your Social Media Posts And Make Your Life Easier #socialmedia

You can now custom schedule your tweets, Facebook posts, and your LinkedIn posts via Buffer. Buffer has just introduced custom scheduling. It works much the same Hootsuite custom scheduling. Now you can pick a specific time and date for your post to go out. Previously with Buffer, you could add a post to Buffer and it [...]

By |2013-07-26T09:10:10-03:00July 26th, 2013|Social Media Training|Comments Off on You Can Now Use Buffer To Schedule Your Social Media Posts And Make Your Life Easier #socialmedia

6 Points On How To Create A Balanced Social Media Life And Avoiding Burnout #smallbusiness

Social media usage in a small business can create burnout when it is not used in a balanced way. Since social media is being embraced heavily by small businesses, business owners need to learn how to effectively monitor social networks and avoid burnout. Business owners can not camp out all day on social media. Nor [...]

By |2013-07-25T10:30:31-03:00July 25th, 2013|Business|Comments Off on 6 Points On How To Create A Balanced Social Media Life And Avoiding Burnout #smallbusiness

It’s Going To Take Time To Build Momentum On Social Media Unless You Are Justin Bieber #socialmedia

It's going to take time to build momentum on social media, unless you are Justin Bieber. Justin had success in just a very short time. But for the rest of us, building anything on social media is going to take effort and time. Are you prepared for the road ahead? https://twitter.com/4JeffBrown/status/359815904973959168 There are very few [...]

By |2013-07-24T14:50:23-03:00July 24th, 2013|Social Media Training|Comments Off on It’s Going To Take Time To Build Momentum On Social Media Unless You Are Justin Bieber #socialmedia

This Person Started A Horrible Blog About You – Twitter Virus Back #Twitter

I wrote a post in January 2012 about a Twitter virus that was sending direct messages to a person's followers. What surprised me was how many people were clicking on the link. The blog post was so popular that it inspired a Oprah.com blog post. So why are we falling for this virus? As the [...]

By |2020-08-25T13:55:36-03:00July 23rd, 2013|Twitter Marketing|Comments Off on This Person Started A Horrible Blog About You – Twitter Virus Back #Twitter

6 Tips To Make Sure It’s Never Amateur Hour On Social Media For Business #socialmedia #business

Bad things can happen when you let amateurs use your social media account for a test drive. McDonalds New Zealand burned their Twitter account to the ground in 4 tweets. Their explanation: "New to twitter and letting certain staff use the account = not a good idea" did not do much to fix the mess that they [...]

By |2013-07-20T15:14:47-03:00July 22nd, 2013|Social Media Training|Comments Off on 6 Tips To Make Sure It’s Never Amateur Hour On Social Media For Business #socialmedia #business

Halifax Social Media – A Review For My Class Room Participants #socialmedia

Twitter is a hard social network for my Halifax social media class to understand. If we were just using Twitter for fun, anything goes. But when we use it for business, we have to apply best business practices to Twitter and learn how to generate leads and create opportunities. Understanding how to use Twitter for [...]

By |2013-07-18T10:26:44-03:00July 18th, 2013|Twitter Marketing|Comments Off on Halifax Social Media – A Review For My Class Room Participants #socialmedia
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