Social media will cause the user to stretch well beyond their level of comfort. Social media is about risk in many cases. Will you reach out to connect with someone you do not know? Will you reply to a comment by another. Fortune favors the brave social media users who dare to go beyond their [...]
Does your company or business have a social media policy? You should think about having one to prevent potential damage to your company or business when using social media. These policies will help your employees know what they can do and what they can say on behalf of your company. It also lays out the [...]
As I look back on what I wrote on June 11, 2013, I am amazed at what really happened around Edward Snowden, the NSA, and our security, and what is currently happening. Here is what I wrote. Social media profiling, is it really happening? This past week stories around PRISM, the American government’s part in [...]
There are a lot of social media conferences for social media types looking to get better at using social media. But business needs a conference strictly for business types wanting to know more about how social media can help their business do better and how they can get started. The "It's All Social 2013" Conference [...]
As a business, you have to ask yourself what the risks of using, or not using, social media are for your business. Do you understand what the risks are either way? You have to give some thought about marketing your business in Halifax, Dartmouth, Truro or elsewhere. It's time to be wise and embrace risk [...]
Of all of the things I have had to look for, and find, this story is the best one I have ever experienced, or seen anywhere, on social media. Social media has the power to find people and things that you might consider a “Needle in the Haystack”. It is an ideal tool for helping [...]
When it comes to speed and reach, social media has word of mouth and many other forms of communication beat. That’s why it is an idea tool for business and other organizations like community policing. Social media can help make our communities safer and more successful. As the creator of the Crime Stoppers Facebook "Leave [...]
The building of what I refer to as an eCommunity is vital for promoting and strengthening your region to the world. Either you are proactive in your marketing your region to the world or you are not. In the end, opportunities could pass you by if you slacken your marketing efforts, and you will wonder why [...]
Whether your business is in Halifax, Dartmouth, Amherst, Truro or elsewhere, the business community in Nova Scotia, and elsewhere, have seen its ups and downs. Depending where you operate your business, you may have seen harder times than others. But regional success can be achieved through business partnerships. I think of areas like Amherst, Cape [...]