Engage. Engage. Engage... cries the so-called social media experts. If you are using social media for business, you had better be doing more than chatting with people online. There is a false belief that if you simply engage others online, your business will reap in the cash. This is so not true. I have been [...]
It can happen. Someone says something bad about you online or your social media account gets hacked and taken over. Both Burger King and Jeep will now tell you the importance of monitoring your brand while the rest of the world looks on. The time between when something happens and when it gets fixed is [...]
I have been seeing spam on Facebook ever since I posted my sponsorship of a friend online. The ads seem to run the same way... "Well, I posted earlier in this comment thread and came back because I wanted you all to know how I did." As a business using social media, you want to steer clear of this mess. You [...]
Today we learned that @BurgerKing had their Twitter account hacked. It just goes to show that you are never too big to fail when it comes to getting hacked. The hacker or hackers tweeted that Burger King had been sold to McDonalds. The hacker or hackers also posted some very unflattering tweets and a picture, [...]
One of my most favorite things to do on social media is to create cool photos that make people go wow. My friends in Halifax, Dartmouth and Toronto are not to long to comment when I post these images on my social networks, like Facebook for example. I enjoy seeing their comments. But photos also play a role in increasing your [...]
When I saw this photo, I knew that someone was thinking in a very innovative way. Like this bike with the snow plow, we have to run our social media in a way that makes people go wow. This is a good example for my friends in Halifax, Dartmouth and Toronto to get them thinking [...]
I have done a lot of social media training for business in Halifax and Dartmouth over the last four years. I have even had the pleasure to deliver some social media training in Toronto for police chiefs across Canada. As I look back on all I have done, creating referrals for my business and for other businesses really demonstrates to me [...]
There are 10 organic search result spots on first page Google and everyone wants to be there. A good social media strategy along with a good SEO strategy can help get your business website first page Google. But getting there is only the start. Staying there is a long-term process. Everyone wants to sell you their services to [...]
There is a lot of speculation around social media numbers. Many are of the opinion that the greater the number of social media followers or fans a business has, the better the social media account and the increased business. But at the end of the day, it's not how many followers or fans you have as [...]