I have heard businesses tell me that they are not going on social media because they don't want anyone to post bad things about them. Is this a realistic expectation on their part or are they living in the clouds in today's world of social media? Here's a case study to get you thinking about what you [...]
Pushing marketing is starting to show up in some of our social media news feeds. Businesses are trying to find ways of advertising to you by throwing something out at you. Sponsored ads have been around on Twitter for a while. Now Facebook is displaying sponsored adds in our news feeds as well. Are they [...]
Everyone uses social media differently. I tell each of my students that they will all have their own social media swing. I like to use a baseball analogy when I discuss social media. It helps to illustrate my many points. Here's the bottom line: they have to find out what works for them and their business [...]