On Twitter, the people who you connect with matter more than all the links in China. People have to be your main focus to succeed. Information is secondary. There are lots of links posted on Twitter. There is no shortage of great information. But the greatest gold that can be found on Twitter is the people whom [...]
If you are not moving forward in your learning, you are going backwards. There is no standing skill in learning or business. As things change, you need to change with it. Business success requires adjustment. You adjust as you learn that a change is necessary. In my field of social media, change is a constant. [...]
Last time it was a threat from Twitter saying that some one was saying bad things about you. Now it's a Facebook message that arrives in your Email. Pay attention Halifax and Dartmouth. I was in a corporation doing some social media consulting when one of the employees received this Email message. It looks very similar to what [...]
My social media efforts have been focused on the Halifax Dartmouth area for the last few months. I am trying to demonstrate what it takes to increase business visibility in an area. The process of business proceeds along the funnel of "Know -> Like -> Trust". If you do not create some "Know" about your business, you [...]
Whether you live in Halifax, Dartmouth, Truro or elsewhere, your social media effort for your business needs to have several different prongs or directions to reach and energize those around you. I just finished a Skype call with a colleague from Social Catalyst Inc. Trefor Munn-Vern spoke on having a variable directional approach to your [...]
Mark Shaw @MarkShaw shared the link to Caine's Arcade on Twitter. It moved him to tears. For a Brit to be moved my tears, it had to be a great social media experience; worthy of sharing with my Halifax and Dartmouth friends. Step 1: watch the 10 minute video. I know you are probably going "10 minutes?". This [...]
I do a lot of social media training in Halifax, Dartmouth and throughout Nova Scotia. To be honest, I was getting a little burnt out. It was time for a social media break. This past week I traveled to Cuba for some sun and relaxation. I made it a point not to bring any tech with [...]