What you say about yourself is not as important as what others say about you. You might have a great product or service and say great things about them. But that is only so effective in the marketplace. What is really effective is word of mouth by others. People trust the opinions of others more [...]
As a social media professional speaker, the reality is that on trips, you don't get to see much. You see the airport, the highway, the hotel and the place where the event is being held. But on rare occasions, you get to taste the flavor of the place. This is a glimpse of my trip to [...]
Today will be my third day in Toronto at the Police Executive Workshop. I have learned a few things around social media, policing and the community that might be interesting to you. Social media is not new to policing. But what I have discovered is that police departments are at different places in their implementation of social media. Some [...]
I landed in Toronto early Tuesday morning and immediately I got to meet face to face some of the people I had connected with on social media. At the end of every social media connection, there should be a face to face as much as possible. Scott Mills meet me at the Toronto airport and [...]
This blog post is coming to your from the Halifax International Airport. If you are a trainer or a professional speaker, and you are good, you are going to have to travel. Today I am off to Toronto to deliver a social media workshop for Police Executives from Canada. This should be an interesting workshop [...]
Seek-A-Tweet helps you locate local peeps near your area. This is important because local peeps can help your business and create meaningful connections that can enhanced with a face to face meeting. You can find my friend Nick's application at www.seekatweet.com. I tried this for my local area and I was able to find peeps near me. I was also [...]
This is the last group of the generations that we will look at marketing to. This group is placed in the date range of 1981 to 2000. They are street smart, and they value sociability. I have two daughters that fit into this group. When they come home from school, they do not go on to the [...]
The Generation X group is relegated to the time frame of 1965 to 1980. Amazingly, this is the first generation that did not do better financially than the previous generations as a group. The Traditionalists and Baby Boomers preceded this generation. This generation is very self reliant because they grew up as the Latch Key kids. Their parents were [...]
The Baby-Boomer group consists of individuals born after the Traditionalists. The years that are considered to be relevant for this group is 1947 to 1964. They did much better financially than the Traditionalists. They are a good group for your marketing efforts. As a group they are very optimistic and are big on personal growth. [...]
Traditionalists are those people who grew up in the Second World War or the Great Depression. They are considered to be a traditionalist if they were born between 1922 and 1947. Traditionalists grew up typically working for one company and as a result, were very loyal to that company. They worked hard and they played hard. [...]